Expert Nutrition

Free Health Professional Directory

Free health professional directory service, sound too good to be true?

We have had health professional's question why our directory service is free, so let me explain.

Expert nutrition is now one of the leading nutrition websites in the country. Whist we are proud of this achievement there is one slight problem that we didn't predict - the amount of emails we have to answer daily is ridiculous. Initially it was cool to know people respected our opinion and the more emails we got, the prouder we were, but after a while it became tedious and a huge time restriction.

How does this relate to our free directory? Well, after reviewing our emails we realized that the most common reason people contact us is because they are looking for us to recommend a health professional in their local area. So after answering the same emails every day we realized that there had to be a better way.

Initially we thought we could just refer them to a good directory service that already existed, but when we did our homework we couldn't find one. People generally had to pay to list their services and even when then did, they could only provide limited information.

Additionally given our bad experience with directories in the past, we didn't know who to trust? So, we asked our visitors for advice and the response was overwhelming. It soon became clear that our visitors weren't happy with what other directories were offering either. Therefore we decided that the best solution was to build our own, so we did.

But why for free? Well, as it turns out building this directory was actually really easy. We already had the software (SBI), we simply needed to put it to good use. It only took us a few hours to build and within a week almost all of the those emails disappeared. Wow, we didn't think it would work that good! Less emails basically means more time, so as far as we're concerned it has already paid for itself numerous times over.

But it doesn't stop there. We recognize that we have a duty of care to our visitors. There is a good chance that a number of our visitors could have underlying health problems that are best addressed by consulting a health professional, not just searching the internet. By offering a directory service for our visitors we can help steer people towards getting the right help.

The next problem was how do we get the word out so that people list their services in our directory? Easiest solution, make it free and deliver results. Sure enough, it worked. Whilst this free health professional directory is still in its infancy, it is growing very quickly.

Will we have to pay in the future? No. We don't want to discourage anyone from listing in our directory, if we want to profit from it in future, we simply put up a few 3rd party ads. The more people we can get to list in our directory, the better it is for everyone in it. Making it free is therefore the best option for everyone (except our competitors, sorry about that).

As far as we're concerned our free health professional directory offers a Win-Win solution. Professionals continue to list their services and recommend our website, and from our perspective it keeps our visitors happy, which keeps them coming back for more.

I hope this helps to clarify, if there are any other questions please don't hesitate to contact us (just don't ask us to recommend a provider, search for it instead).






Free Eating Plans



Site Build It!

XML RSS
What is this?
Add to My Yahoo!
Add to My MSN
Add to Google


Copyright  © 2008 -2011 www.expert-nutrition.com - All Rights Reserved